The Importance of an active social media presence.

What started as an entertaining way to stay in touch with friends, family and classmates has grown into a platform where organizations can share, learn from, and interact with their online audiences.

Social media platforms have the power to communicate your brands unique story, produce measurable results, convert leads and delight customers. Social Media is a vital asset to anyone attempting to grow their business.

Why you need a strong social media presence

7 Reasons your Business needs a strong Social Media Presence

 

1. Meet your customers where they already are…

It’s no secret that billions of people spend a crazy amount of time on social media platforms scrolling, liking, tweeting, sharing, and commenting on content. It’s where the eyeballs are.

 

2. Create a unique company voice

Tell your brands story, and capture your customers’ interest with Verbal branding. It’s all about adding a personality to your social communications so that consumers can distinguish between competing brands. It enables the public to connect with products and services based on language, tone of voice and stories that go beyond a logo or image and, importantly, touch all aspects of the business.

 

Brand voice example

Target’s brand voice is upbeat, celebratory and friendly. They don’t shy away from playful banter and take advantage of opportunities to use emojis!

 

company voice, branding

Using captions such as “U need” accompanying pictures of products, AYR converses with followers as if they are close friends.

 

3. Virtually Connect with Customers

Social media platforms give you the opportunity to create a bond with your customers. It is important to engage with them, Respond quickly to messages and comments. Use multiple different social media networks to promote your services. For Example: An online Jewelry Store should use Etsy, Facebook, Instagram, Pinterest, Twitter and YouTube. While a local car detailer should take advantage of Facebook, Instagram,  Twitter and Youtube. Every business is different and will need a custom strategy.

Keep your content original, Post videos, do giveaways and contests, give your audience an inside behind- the-scences look at your business (This makes your brand seem more human and allows your customers to learn more about you.) Ask your audience for their opinions. One of the simplest ways to go about this is by creating a poll, or even just posting a question with your content.

 

4. Build brand loyalty.

Social media presence has become vital to earning customers’ trust and credibility. You can easily survive without a physical store but, if you do not have an active presence on social media channels, then, you are living in the prehistoric age.

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers.

 

5. Competitive Advantage

Are your competitors are taking advantage of their social media presence? (There is a good chance that they are)

Not having a social media presence will derive you of all its networking benefits and possible sales leads, that could all automatically be passed on to your competitor. Benefits generated by social media channels are measurable and there is no reason why you shouldn’t be using them.

 

6. Search Engine Visibility

Every business wants to increase traffic and generate more leads, but will it be possible if your prospects are not able to find you over the internet?

In today’s Google-focused world, it’s important to know how well your website ranks on search engines and what you can do to improve your ranking. Social media channels give your organization online credibility, improving your SEO by driving traffic to your website.

 

7. Sales & Business Leads

Social media is huge for generating leads. It can open the flood gates of success for your business when used correctly. For Example: Pinterest, YouTube, and Facebook now have shopping/direct purchase options available for posts. Instagram has also launched shop options on feed posts and in the stories!

 

Knowing why it’s important to have a strong social media presence and what social media channels you need to be using is only half the battle… Now, you have to put that knowledge to use and start making decisions about your company’s social media management.

I know from experience that many small businesses are a one-man show, there isn’t enough time in the day or resources to dedicate to effective social media campaigns. Posting quality consistant content takes a lot of time and effort that some owners or small marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective branding, content creation, and ad campaigns.

This is where a social media management company comes in. Email me at LBcreativemarketing@yahoo.com to set up a meeting!

Dominate Local Search Engine Optimization

If you’re a local business, optimizing for local search won’t only help you get found, but it will help you get found by people who are nearby and are likely to buy from you. Use these actionable steps to dominate your local search.

Local SEO tips

Make sure your site is mobile friendly.

Google prioritizes mobile-friendly sites. More than 50 percent of search queries globally now come from mobile devices.

  • Use Google’s checker to check your mobile friendliness.
  • If necessary, update to a mobile-responsive theme.

You will lose leads and rankings if your site is not mobile-friendly.

Create your Google My Business listing.

Your Google My Business listing is essential for local SEO. Here are the specific steps to take to optimize your GMB:

  • Claim your listing. 
  • Remember that multiple locations need their own listings.
  • Enter an accurate business name. Don’t add keywords or alter it in any way.
  • Enter your complete physical address.
  • Enter your local phone number. Do not use toll-free numbers or tracking numbers.
  • Enter the URL of your website.
  • Choose the categories that best suit your business. Make sure to pay attention if your products/services vary by location.
  • Add photos of the interior and exterior of your business. Use your own real, unique photos. They build trust with Google and your customers.
  • Add in the additional information, such as prices and hours of operation.
google my business example

BOK google listing

 

Manage Online Reviews

According to Bright Local’s survey, 85% of consumers trust online reviews as much as personal recommendations. Here are a couple tips:

  • Make sure your local business is listed on major review platforms. These include Google my Business, Yelp, Angie’s List, and social media platforms such as Facebook.
  • Identify any industry-specific or local review sites and claim your listings there, too.
  • Assign someone to monitor your online reviews. All customer reviews deserve a response, even good ones.
  • With positive reviews, you can simply thank the customer and say you hope to see them again.
  • With negative reviews, apologize for their bad experience. Then, reach out to them privately and resolve the issue. In many cases, this will inspire the reviewer to revise or take down their review.
  • Put a system in place to request reviews from your customers. You may ask them in person, give them a handout or follow up with them via email or text. *sidenote, Yelp has rules against asking for reviews.
  • Put links to your review pages and social media pages on your web site to make it easy for people to write reviews.

Embed Google Maps

Google maps help customers find local businesses.  Here’s how to use them:

  • If you have one location, embed your Google map on your Contact page.
  • For multiple locations, embed a Google map of each location on its proper landing page.
  • Include any extra directions to help people find you, especially if you are inside another building. “Inside Woodland Hills Mall next door to Macy’s.”
embed google map

Google map

Site Images

  • Don’t neglect the images on your site. On-page SEO is more important than ever, so excluding images will prevent your website’s SEO from being the best it can be.  Search engines cannot see images on websites, so it is important to give the image an alt text and relevant file name to ensure Google knows what the image is about. By not creating this text, you lose a huge opportunity to be as visible as possible online.

Optimize your Title Tags

Your title tag dictates what will display on Google when someone searches your keywords.

  • Write unique titles for each page on your site. Include your primary (local) keyword for that page.
  • Keep each title to less than 60 characters. This ensures it will display correctly in Google Search Results.

By doing this, searchers and Google have a clear idea of what your page is about.

 

Create Unique Meta Descriptions

Each page on your site also needs a meta description. This is the description that appears beneath the title on Google. It tells people what they will find on your site. You will need to:

  • Write clear meta descriptions for every page, using local keywords as natural.
  • Keep your descriptions from 130-165 characters. Include keywords and city, without being spammy.

A crap meta description can hurt your click thru rate. Be concise, clear, accurate, and include a call to action.

 

Happy Searching ❤
-LB