When it comes to building a brand, the more diverse your strategy is, the more effective you will be. So, in addition to social media marketing, you may want to consider one or all of the following effective brand building strategies:
1. Build a killer website 🌐 and take advantage of google business.
Some people don’t use social media. Make sure potential clients that are using internet search engines are able to find you.
2. Really get to know your target audience. 🎯
Whether you’re shipping phone cases and other accessories all across the world or selling your personally designed, handmade bows and children’s clothing through an online store, knowing your target audience can help you market more effectively and get a better return on investment in ads and other strategies.
3. Start writing a blog. 📓
Blogging helps build your brand; and not only is it easy and free, but when done right, it can also be extremely powerful (businesses that make serious blogging efforts are 13 times more likely, according to Hubspot, to see a positive return on investment). You can use your blog to do everything from notifying customers of an upcoming or ongoing promotion and educating customers on how to use your product, to improving SEO and, of course, establishing your brand.
4. Create an Email 📧Subscription.
Offering an email subscription is a great way to build your brand, whether you want customers and potential customers to receive a monthly newsletter or simply get regular updates on sales, promotions and giveaways.💸🏷 .
5. Focus on Customer Service. ❤
Customers are what make any business a success. Customers greatly value positive experiences with a company, and the not so great ones are enough to cause them to never shop with a company again. After a good experience, however, not only are they more likely to stay loyal, they’ll likely tell their friends. 😁