The Importance of an active social media presence.

What started as an entertaining way to stay in touch with friends, family and classmates has grown into a platform where organizations can share, learn from, and interact with their online audiences.

Social media platforms have the power to communicate your brands unique story, produce measurable results, convert leads and delight customers. Social Media is a vital asset to anyone attempting to grow their business.

Why you need a strong social media presence

7 Reasons your Business needs a strong Social Media Presence

 

1. Meet your customers where they already are…

It’s no secret that billions of people spend a crazy amount of time on social media platforms scrolling, liking, tweeting, sharing, and commenting on content. It’s where the eyeballs are.

 

2. Create a unique company voice

Tell your brands story, and capture your customers’ interest with Verbal branding. It’s all about adding a personality to your social communications so that consumers can distinguish between competing brands. It enables the public to connect with products and services based on language, tone of voice and stories that go beyond a logo or image and, importantly, touch all aspects of the business.

 

Brand voice example

Target’s brand voice is upbeat, celebratory and friendly. They don’t shy away from playful banter and take advantage of opportunities to use emojis!

 

company voice, branding

Using captions such as “U need” accompanying pictures of products, AYR converses with followers as if they are close friends.

 

3. Virtually Connect with Customers

Social media platforms give you the opportunity to create a bond with your customers. It is important to engage with them, Respond quickly to messages and comments. Use multiple different social media networks to promote your services. For Example: An online Jewelry Store should use Etsy, Facebook, Instagram, Pinterest, Twitter and YouTube. While a local car detailer should take advantage of Facebook, Instagram,  Twitter and Youtube. Every business is different and will need a custom strategy.

Keep your content original, Post videos, do giveaways and contests, give your audience an inside behind- the-scences look at your business (This makes your brand seem more human and allows your customers to learn more about you.) Ask your audience for their opinions. One of the simplest ways to go about this is by creating a poll, or even just posting a question with your content.

 

4. Build brand loyalty.

Social media presence has become vital to earning customers’ trust and credibility. You can easily survive without a physical store but, if you do not have an active presence on social media channels, then, you are living in the prehistoric age.

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers.

 

5. Competitive Advantage

Are your competitors are taking advantage of their social media presence? (There is a good chance that they are)

Not having a social media presence will derive you of all its networking benefits and possible sales leads, that could all automatically be passed on to your competitor. Benefits generated by social media channels are measurable and there is no reason why you shouldn’t be using them.

 

6. Search Engine Visibility

Every business wants to increase traffic and generate more leads, but will it be possible if your prospects are not able to find you over the internet?

In today’s Google-focused world, it’s important to know how well your website ranks on search engines and what you can do to improve your ranking. Social media channels give your organization online credibility, improving your SEO by driving traffic to your website.

 

7. Sales & Business Leads

Social media is huge for generating leads. It can open the flood gates of success for your business when used correctly. For Example: Pinterest, YouTube, and Facebook now have shopping/direct purchase options available for posts. Instagram has also launched shop options on feed posts and in the stories!

 

Knowing why it’s important to have a strong social media presence and what social media channels you need to be using is only half the battle… Now, you have to put that knowledge to use and start making decisions about your company’s social media management.

I know from experience that many small businesses are a one-man show, there isn’t enough time in the day or resources to dedicate to effective social media campaigns. Posting quality consistant content takes a lot of time and effort that some owners or small marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective branding, content creation, and ad campaigns.

This is where a social media management company comes in. Email me at LBcreativemarketing@yahoo.com to set up a meeting!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s